We believe Social Media is a canvas for distinct creativity, and it is our mission to guide you in shaping your masterpieces while helping you turn your ideas into a thriving source of income.
Tracy Pham
founder
Your Opportunity Orchestrator
With fifteen years in partnership management, especially within the private education and media sectors, Tracy’s extensive experience in business development highlights her commitment to building strong relationships with partners and stakeholders.
Prior to joining Passifire, Tracy had significant experience in the private education sector, followed by managing Media Partnerships with Accenture @ Meta. Her focus on Southeast Asian markets provided valuable experience in market expansion and brand development. Tracy’s unique approach includes understanding partners deeply and using her market insights to enhance their creativity, a valuable skill in the dynamic realm of social platforms.
Rotjana Patikarapong Lu
founder
Your Multifaceted Client Relations Specialist
A dynamic and resourceful team member, Rotjana excels in managing client needs. Her wealth of experience and personal touch enrich every aspect of our work.
Before joining Passifire, she held a role in Media Partnerships at Accenture @ Meta, where she cultivated relationships with various stakeholders across Thailand and APAC. This experience granted her invaluable insights into the importance of authentic connections, the growth of social media, and the impact of engaging content. Prior to that, Rotjana worked in PR and marketing roles with various brands, enabling her a deep understanding of the local PR and marketing scene and audience preferences.
With a background in the media industry, social media, PR, and marketing, Rotjana possesses a comprehensive understanding of various creator types and their diverse perspectives.
Duc Khanh Chung
founder
Your Communications Maestro
A seasoned communication specialist with over a decade of industry experience, Khanh is fueled
by boundless creativity and a relentless pursuit of innovation. He consistently introduces fresh perspectives and
remains dedicated to staying at the forefront of industry trends, ensuring Passifire remains dynamic and
competitive.
As the founder and leader of our communication company Wind Media in Vietnam, Khanh has assembled a collaborative
team of over 200 multi-platform creators across Facebook, Youtube, and TikTok. However, what truly distinguishes
Khanh is his unwavering focus to create an enabling supportive environment for these creators, regardless of their
starting point. Khanh’s profound insights and exceptional trend-spotting abilities make him a pivotal figure in
crafting and executing long-term communications strategies.
